Research Audience
To formulate a successful social media plan, the first step is to determine who you want to reach.
By ascertaining the essential traits of your optimal customer, including their occupation, preferences, struggles, age, gender, and location, Geeakbite can gain greater insight into their requirements and problems and modify your plan to respond accordingly.
Building a buyer persona can combine all of these points in one place.
Platforms
Once Geekabite has reached this step in your strategy, we take the time to evaluate which social media platforms are the most effective in reaching your target audience.
Consider establishing a presence on popular channels such as Facebook (2.9 billion active users), YouTube (2.2 billion active users), WhatsApp (2 billion users), and Instagram (2 billion users).
Afterwards, analyze your demographic data to decide which platforms are favoured by your desired demographic. Utilizing a social media audit can be helpful to gain insight into the engagement rate across multiple platforms and identify which ones are performing best.
Develop Strategy
Geekabite monitors each platform closely to build an effective plan tailored to that specific platform. This entails establishing goals, assessing industry trends, and constructing a distinctive voice that speaks to your intended audience while embodying your company’s principles.
Design Profiles
Your social media accounts must have a unified identity.
This means that customers should be able to recognize your brand instantly, with a voice, personality, and visual elements that are consistent.
Producing quality visuals and videos can make a strong impression, and design-wise, you should consider creating a stunning header for Twitter, an attractive profile picture for Instagram, and a recognisable header and profile picture on Facebook.
Create Schedule
Reliability is essential when cultivating a successful social media presence.
By adhering to a dependable post frequency, your followers will anticipate a regular stream of content, as well as something new to discover every time they visit.
If you’re consistent in what you offer, such as sharing a weekly tip, they will be more inclined to keep returning to your page.
Interact
For consumers to develop a positive affinity and faithfulness towards your brand, maintain an open dialogue with them.
Have interaction with them through your posts and answer to their feedback. Direct interaction affects brand image, awareness, and trustworthiness.
Make use of social media management software to analyze the responses and messages on a variety of platforms in a single application. Answer to them as quickly as you can, either using a dedicated team or through Geekabite.
Build Audience
Geekabite always considers different options to increase the number of subscribers: run ads, share content with high engagement trends, or cooperate with influencers.
After implementing these marketing methods, your brand will gain exposure and attract new followers.
The aim is to attract users with a high friends/follower count. In turn they would promote your product and recommend it. After, people will be aware of your product and consider a purchase.
Track Performance
To finish, Geekabite will observe the success of your advertising attempts on social media. Examine the content that has the most reach, evaluate the analytics of your ads, and analyze the efficacy of your campaigns.
Consider your achievements and shortfalls to determine what works and what does not.
Conduct an assessment of your content and approach to eliminate issues.
Social Media Overview
Managed Social Media Solutions – Neath Port Talbot
Through Geekabite social media management, businesses can strategically cultivate relationships with their followers, distribute engaging content, create a strong presence online, expand their reach, and analyze the performance of their accounts.
By doing so, companies are better able to engage with their subscribers and produce content that is tailored to their interests.